Monday, May 24, 2010

Marketing a Professional Photographer

I've decided to help my dad our with his site. He's a professional photographer and is fantastically good at what he does. He takes pictures of anything and everything: weddings, family portraits, senior pictures, products, and even special events like bar mitzvahs and quinceaneras! And of course this goes without mentioning that he has taken endless pictures of me and the rest of the family over the years!

Anyway, he currently has another job which has been a bit shaky due to the economy. Because of this, and because photography is his true passion, he has developed his hobby into a genuine stream of income for the family. It seems only natural that I would want to help him out with it!

So long story short, me and my team are helping him out. He should have a new theme for his blog up on his site in the next few days and I have already begun to market the site a little bit starting with this blog post!

While he takes pictures of almost anyone anywhere, my dad is primarily focused on wedding photography right now so that is how I will market him. Perhaps down the road we'll focus on some other terms but for right now, wedding photography is where we're at. I wish him the best luck... and I create a little luck with my marketing. He should be to the top of the SERPs in no time.

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